Become an

Become an

AI-native business.

AI-native business.

We build AI capability through the people you already have, or the people you hire next.

Free webinars, short courses for leaders, and government-funded apprenticeships.
For UK employers, funding covers most of it.

Live, practical, and no pitch. Nothing to buy.

The operating model for business has changed.

The ones pulling ahead aren’t just using AI, they’re rebuilding how they work around it.

Crispin Read
CEO, The Coders Guild
 – who led the R&D on the UK’s new Level 4 AI and Automation standard with Skills England

Three ways in - whether you're getting started, training your leadership team, or ready for a funded apprenticeship.

Three ways in - whether you're getting started, training your leadership team, or ready for a funded apprenticeship.

Start free

Six live sessions on becoming an AI-native business. People, tools, connecting them up, then building things that run without you. Come to one or come to all six.

Start with the leaders

Six weeks for the people deciding rather than building. What AI changes about how you run a business, where the real opportunities sit, and how to make the calls without a technical background.

The funded apprenticeship

Twelve months of supported learning that builds AI capability into your business, through someone in your team or someone you hire for it. Government funding covers 95 to 100% for most employers. 

Let's talk numbers

of our apprentices achieved distinctions this year
0 %
apprentices stay with their employer after completing
0 /10
how likely our customers are to recommend us
0 /10
stars from independent reviews
0 /5

Real results for real people and businesses

Real results for real people and businesses

We've been building this for thirteen years.

Every new way of training people in tech, we’ve had a hand in. Here’s the short version.

 

 
2012

The first industry-led apprenticeship

A grassroots group of developers, training web developers our own way, because nothing that existed was doing the job.

2014

We wrote the software development standard

With the Tech Partnership, the employer body setting digital apprenticeship standards at the time, turning our model of teaching into the Level 4 standard.

2020

We piloted the first Skills Bootcamps

With West Yorkshire Combined Authority, before anyone knew whether the format worked.

2025

We created the AI standard

Crispin led the R&D to create the UK’s Level 4 AI and Automation apprenticeship standard, with Skills England as the government partner.

Business outcomes first. Qualifications second.

Every one of those started in the same place: what a business needed, not what a qualification demanded. Peer learning, aimed at the work people are already doing, building core skills through practice in the workplace rather than delivery in a classroom. The qualification comes out of it. It was never the point.

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A whiteboard drawing titled "FREE AI RESOURCES" in dark blue marker with a red underline. Below and to the left is a red circular stamp with a checkmark and text reading "verified Sept 2026". On the right, an open treasure chest doodle in dark blue is shown spilling out colorful icons, including a book, a video play button, speech bubbles, and a lightbulb. Hand-drawn dark blue and red arrows connect the title, stamp, and treasure chest, with scattered star doodles in both colors around them.

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FREE AI WEBINARS

Get the invite to our next AI session

Two short, practical AI sessions a month. Free. Drop your email and we’ll send you the link, plus the recordings of the ones you’ve missed.

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