Multi-Channel Marketer Apprenticeship

This Level 3 Apprenticeship is perfect for:

• Aspiring marketers looking to break into the industry
• Junior marketing professionals ready to expand their skills
• Business owners and team members wanting to strengthen their marketing knowledge
• Employers looking to upskill their team with cutting-edge marketing strategies

If you’re eager to build a career in digital marketing, this apprenticeship is the perfect foundation.

Master Multi-Channel Marketing – Learn to plan and execute successful campaigns across social media, paid ads, email, content marketing, and more.

Data-Driven Decision Making – Use analytics to measure success, optimize campaigns, and boost ROI.

Expertise in Modern Marketing Tools – Gain hands-on experience with CRM, automation, SEO tools, and digital advertising platforms.

Industry-Recognized Qualification – Earn a Level 3 Multi-Channel Marketer Apprenticeship aligned with national standards.

Capstone Project – Showcase your ability to independently manage a marketing campaign from start to finish.

The 18-month apprenticeship is structured into three key learning phases:

1. Foundations & Discovery (Months 1–6)

• Introduction to marketing & multi-channel strategies
• Branding, tone of voice & content creation fundamentals
• Research, market insights & competitor analysis
• CRM & marketing platforms

2. Intermediate Application (Months 7–12)

• Social media & community management
• Paid advertising & performance marketing
• Campaign execution across multiple channels
• Budget management & campaign optimization

3. Advanced Practice & Growth (Months 13–18)

• Advanced analytics & predictive insights
• AI & automation in marketing
• Leadership in marketing & stakeholder management
• Capstone Project – Independently run and evaluate a real marketing campaign

Marketing Strategy & Planning – Learn to create effective, data-driven marketing strategies.

Content Creation & Branding – Master copywriting, visual content, and storytelling.

Digital Advertising & Social Media – Understand paid ads, influencer marketing, and organic growth tactics.

SEO & Analytics – Learn how to rank in search engines and measure marketing performance.

Automation & AI Marketing – Stay ahead with cutting-edge marketing technology.

Customer Engagement & Conversion Optimization – Develop skills to drive business growth.

The recommended course duration is 24 months but most of our apprentices complete their training in 18 months.

Before you start our team will help you complete a skills gap analysis and a review of core training. This will help us to agree on the correct course length for you and also set up your unique learning plan.

The course consists of the core curriculum above which is delivered mainly in half day remote sessions. On top of this you will also be working to a specific and personal learning plan co created with team members from your employer - this will ensure that you are learning the languages, systems and frameworks that matter to you and your team.

Coaching

You will be appointed a technical coach with real industry experience for information, advice and guidance throughout your apprenticeship journey.

Workshops:

We also run additional specialised workshops in specific skills like API creation and consumption, Agile planning and best practices, JAMStack, Automation, Testing and more are being added as the suggestions come through.

Field Trips

We also run field trips to meetups, camps, conferences and other industry events to help broaden your horizons and extend your professional network.

If there are any clear pre-requisites for a course, list them here. For apprenticeships this will always be:

We believe that talent and potential should define your journey, not just your academic history. Unlike many other training providers, we do not set specific academic qualifications as a barrier to entry for our apprenticeship program. Our focus is on your aptitude, enthusiasm, and the potential you bring to the table.

Our application process is designed to recognize and nurture these qualities, ensuring that every candidate is evaluated on a level playing field, regardless of their academic background. We understand that traditional educational achievements are not the only measure of capability and are committed to providing an inclusive and supportive learning environment.