20% Revenue Growth in Just 6 Months – How Brand Ambition Achieved It
Brand Ambition, a forward-thinking digital agency, transformed its business by expanding service offerings through government-funded training. By upskilling their team in Web Development and Project Management, they onboarded 7 new clients and saw a 20% increase in revenue within just six months.
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20% Increase in Revenue
£100,000 Growth in 6 Months
7 New Clients Onboarded
Brand Ambition is a creative digital agency based in Leeds and Belfast, helping businesses grow through branding, marketing, and SEO.
As client demand for web development and stronger project delivery grew, they saw an opportunity to expand their services and keep more work in-house - without adding excessive costs.
By partnering with The Coders Guild and using government-funded training, they upskilled their team, expanded services, and unlocked new revenue - all in just six months.
With fully funded training, they:
- Strengthened in-house expertise, cutting reliance on contractors
- Expanded services, creating new revenue opportunities
- Improved project efficiency, delivering better client results
Here’s how they did it.
The Challenge: Scaling Without Overstretching
Brand Ambition had built a strong reputation in Paid Media, SEO, and Brand Development, but they were frequently receiving requests from clients for web development services. Rather than outsourcing, they saw an opportunity to build an in-house team—but needed a cost-effective way to do it.
At the same time, inefficiencies in project management were slowing delivery and impacting profitability. As they grew, they needed stronger processes to manage workload, improve collaboration, and enhance client communication.
The challenge was clear:
- Build a Web Development Department without high recruitment costs
- Improve project management efficiency to deliver better results
- Retain more skills in-house and increase profitability
The Solution: Government-Funded Web Development & Project Management Training
Rather than hiring externally, Brand Ambition partnered with The Coders Guild to upskill their team through government-funded programmes:
- Web Development – Recruited and trained a Level 4 Web Developer Apprentice, 100% funded via the Apprenticeship Levy (with ASDA contributing via the Levy Transfer Scheme).
- Project Management – A senior team member gained Agile training, improving efficiency.
- Fast Skills Gap Filling – Accessed job-ready talent through The Coders Guild’s Skills Bootcamps.
- Streamlined Operations – Bespoke training sped up onboarding and optimised workflows.
The Coders Guild handled recruitment, funding, and training - allowing Brand Ambition to focus on growth, not admin.
The Results: A More Profitable & Efficient Agency
Fast-Tracked Service Expansion
With an in-house web development team, Brand Ambition could now offer full-service marketing solutions, improving client retention and revenue.
Stronger Project Management & Efficiency
The team’s project workflows improved, leading to faster turnarounds, better client communication, and increased profitability.
Upskilled Workforce, Reduced Hiring Costs
By training existing team members and hiring apprentices, they avoided costly external hires.
20% Revenue Growth in 6 Months
By expanding services and improving efficiency, Brand Ambition onboarded 7 new clients and significantly boosted revenue.
What they said about it!
See how our training has transformed businesses
Partnering with The Coders Guild has not only upskilled our team but ingrained a culture of innovation and agility in our operations. Our turnover increased significantly thanks to their funded training programs.
Sam Raife