Become a Content Creator | Digital Marketing Apprenticeship

Is This For You?This apprenticeship is right for you if:

✔ You're ready to work while you learn - This isn't a course you can complete in your spare time. You'll be working full-time, creating real content for a real business.

✔ You have a portfolio of personal content - Whether it's a blog, YouTube channel, or active social media presence, you've already shown initiative in content creation.

✔ You're analytical as well as creative - Success in content marketing requires both storytelling skills and data-driven decision making.

✔ You're comfortable with feedback - Your work will be reviewed and critiqued regularly by mentors, peers, and your employer.

This might NOT be for you if:

× You're looking for a purely theoretical education× You want to focus solely on creative work without learning marketing strategy× You need a flexible, part-time schedule× You're not ready to commit to a 15-month professional program

By the end of this apprenticeship, you'll have:

📊 A Professional Portfolio → Not just sample pieces, but published content with real performance metrics showing your impact on business goals.

💰 15 Months of Paid Experience → Unlike internships or courses, you'll earn while you learn, with a salary that increases as your skills grow.

🎯 Proven Campaign Results → You'll have managed real marketing budgets and can show exactly how your content drove engagement, leads, and sales.

🤝 Industry Connections → Beyond your employer and mentor, you'll build relationships with other apprentices, content creators, and marketing professionals.

📈 Career Acceleration → Our graduates typically skip entry-level positions, moving directly into Content Manager or Marketing Strategist roles.

Plus concrete skills like:
• Creating data-backed content strategies
• Managing content calendars for multiple channels
• Writing high-converting copy
• Running A/B tests and analyzing results
• Using industry-standard marketing tools
• Building and managing content teams

Phase 1: Content Strategy Foundations (Months 1-6)
• Content audit and gap analysis
• Audience research and persona development
• Brand voice and messaging frameworks
• Content calendar planning and management
• Basic SEO and keyword research
• Social media strategy development

Phase 2: Content Creation & Distribution (Months 7-12)
• Copywriting for different platforms
• Visual content creation• Email marketing campaigns
• Social media content production
• Video content basics
• Content distribution strategies

Phase 3: Performance & Analysis (Months 13-18)
• Analytics and reporting
• A/B testing methodologies
• Content optimization
• Campaign management
• ROI measurement
• Advanced SEO techniques

Content Strategy (25%)
• Marketing fundamentals
• Brand storytelling
• Content planning
• Channel strategy
• Campaign development

Content Creation (35%)
• Writing for digital
• Visual content design
• Video production
• Email marketing
• Social media content

Technical Skills (20%)
• SEO and keyword research
• Analytics tools
• Content management systems
• Marketing automation
• A/B testing platforms

Business Skills (20%)
• Project management
• Stakeholder communication
• Budget planning
• Team collaboration
• Performance reporting

The recommended course duration is 15 months but most of our apprentices complete their training in less.

Before you start our team will help you complete a skills gap analysis and a review of core training. This will help us to agree on the correct course length for you and also set up your unique learning plan.

The course consists of the core curriculum above which is delivered mainly in half day remote sessions. On top of this you will also be working to a specific and personal learning plan co-created with team members from your employer - this will ensure that you are learning the platforms, tools, and strategies that matter to you and your team.

Coaching

You will be appointed a content marketing coach with real industry experience for information, advice and guidance throughout your apprenticeship journey.

Workshops

We run additional specialised workshops in areas such as:
• Advanced SEO techniques
• Video production
• Marketing automation
• Analytics mastery
• Content operations
• Emerging platforms and formats.

Field Trips

We organize visits to:
• Marketing conferences
• Industry meetups
• Content creation studios
• Agency open days
• Professional networking events

We believe that talent and potential should define your journey, not just your academic history. Unlike many other training providers, we do not set specific academic qualifications as a barrier to entry for our apprenticeship program. Our focus is on your aptitude, enthusiasm, and the potential you bring to the table.

What we look for:
• Strong communication skills
• Basic digital literacy
• Creative thinking ability
• Willingness to learn
• Collaborative mindset

Our application process is designed to recognize and nurture these qualities, ensuring that every candidate is evaluated on a level playing field, regardless of their academic background.