Social Media Marketing Apprenticeship | Level 3 Content Creator Course UK

Become a Content Creator | Digital Marketing Apprenticeship

Is This For You?

This apprenticeship is right for you if:

• ✅ You're ready to work while you learn — this is not something you complete in your spare time.
• ✅ You’re looking for hands-on experience in real content marketing environments.
• ✅ You already have a portfolio of personal content — a blog, YouTube channel, or active presence on social media platforms.
• ✅ You’re analytical as well as creative, and understand how social media campaigns work.
• ✅ You’re comfortable with feedback and open to growing your collaborative skills.

This might NOT be for you if:

× You want a purely theoretical education
× You only want to focus on creative work without understanding marketing strategy
× You need a flexible, part-time schedule
× You’re not ready to commit to a 15-month professional programme

• A Professional Portfolio — not just sample pieces, but published content backed by data and campaign performance
• 15 Months of Paid Experience — earn while you learn through real, impactful job training
• Proven Campaign Results — showing how your work drove engagement, leads, and revenue
• Industry Connections — from mentors, peers, and real employers
• Career Pathways — that open doors to roles like Content Manager, Marketing Executive, or Strategist

You'll also build a solid foundation in:

• Creating data-backed content strategies
• Managing multi-channel content calendars
• Writing and editing for impact
• Running A/B tests and analysing results
• Using industry-standard marketing tools

Leading and contributing to content teams

Phase 1: Content Strategy Foundations (Months 1–6)

• Content audit and gap analysis
• Audience research and persona development
• Brand voice and messaging frameworks
• Content calendar planning and management
• Basic SEO and keyword research
• Social media strategy and campaign planning

Phase 2: Content Creation & Distribution (Months 7–12)

• Copywriting across social media platforms, websites, and emails
• Visual content and basic video editing
• Email marketing workflows
• Social media campaigns and scheduling
• Introduction to Google Ads and digital paid media
• Content publishing and distribution

Phase 3: Performance & Analysis (Months 13–18)

• Web and campaign analytics
• A/B testing and content performance optimisation
• Reporting and ROI tracking
• SEO deep dives and content updates

Campaign review and next-step planning

Content Strategy (25%)

• Marketing fundamentals
• Brand storytelling
• Content planning
• Channel strategy
• Campaign development

Content Creation (35%)

• Writing for digital
• Visual content design
• Video production
• Email marketing
• Social media content

Technical Skills (20%)

• SEO and keyword research
• Analytics tools
• Content management systems
• Marketing automation
• A/B testing platforms

Business Skills (20%)

• Project management
• Stakeholder communication
• Budget planning
• Team collaboration
• Performance reporting

Personalised Learning, Professional Mentorship

The standard course duration is 15 months, though many complete it faster.

Before you begin, you’ll work with our team to complete a skills gap analysis, helping us shape a learning plan that supports your role, your goals, and your business needs.

Your personal development will be guided by a dedicated content marketing coach with real-world industry experience.

Workshops & Field Trips

We offer optional workshops in areas such as:

• Advanced SEO Techniques
• Marketing automation
• Video production and editing
• Analytics mastery
• Content operations

You’ll also have access to field trips and events including:

• Marketing conferences
• Industry meetups
• Content creation studios
• Agency open days
• Professional networking events

We believe your aptitude, creativity, and commitment are more important than academic qualifications. There are no set entry requirements — only the desire to build something great and the collaborative skills to thrive in a team.

We look for:

• Strong communication and writing skills
• Confidence using digital tools
• A growth mindset and passion for learning
• Ability to give and receive feedback
• A collaborative and supportive attitude

Our application process is designed to recognise and nurture these qualities, ensuring that every candidate is evaluated on a level playing field, regardless of their academic background.