Free Accessibility Audits: The Coders Guild and Brand Ambition Launch Strategic Partnership to Support Inclusive Digital Futures

Helping UK Organisations Build More Inclusive, High-Performing Digital Products

This summer, we’re proud to announce a new partnership between The Coders Guild and Brand Ambition to deliver free digital accessibility audits throughout June and July 2024.

Designed to help UK businesses get ahead of upcoming legislation and unlock the commercial benefits of inclusive design, this collaboration gives you the practical, expert insight you need to start your accessibility journey with confidence.

“Accessibility isn’t just about ticking compliance boxes, it’s about creating better digital experiences for everyone,” says Crispin Read, CEO at The Coders Guild. “Through this partnership, we’re empowering businesses to build inclusive, high-performing platforms that support real people and deliver measurable results.”

Why Accessibility Matters, and Why It’s Time to Act

With the European Accessibility Act (EAA) coming into effect in June 2025 and customer expectations around digital equity rising, accessibility is now a strategic priority.

While the UK is no longer governed by EU law, organisations that operate internationally or want to future-proof their digital presence need to align with these evolving standards.

But this goes far beyond compliance:

• 69% of disabled users abandon inaccessible websites (Click-Away Pound Report 2022)
• UK retailers lost £17.1 billion in potential revenue due to inaccessible online platforms
• 1 in 5 people in the UK live with a disability (Office for National Statistics)

Digital accessibility isn’t a niche concern. It affects real users, real customers, and real revenue. The sooner organisations adapt, the stronger their digital advantage becomes.

Accessibility and SEO, the Overlooked Performance Booster

What’s good for accessibility is also great for search.

Accessible websites typically:

• Use semantic HTML, making content easier for search engines to understand
• Offer faster load times and mobile responsiveness
• Improve user engagement and conversion rates

“We regularly find that accessibility overlaps with SEO performance,” says Sam Raife, Managing Director at Brand Ambition. “Making your website more accessible enhances visibility, trust, and overall user experience. It’s not just a moral imperative, it’s smart business.”

What’s Included in the Free Audit?

These aren’t superficial scans. Each free audit includes:

• A detailed review based on EAA and WCAG standards
• A prioritised report with actionable remediation guidance
• A 30-minute consultancy session with a Brand Ambition SEO and accessibility expert to align improvements with your wider digital strategy

Delivered by Brand Ambition, with support from The Coders Guild’s accessibility tutors, this audit is the perfect launchpad for meaningful progress.

“So many teams want to improve their digital accessibility, but don’t know where to start,” says the Accessibility Tutor at The Coders Guild. “This process gives them clarity. What’s working, what’s not, and how to improve without a total rebuild.”

Beyond the Audit, Building Long-Term Capability

Improving accessibility isn’t a one-off task. It’s a mindset and a skillset.

That’s why The Coders Guild also offers participating organisations:

• Training for internal teams on accessibility best practices
• Support for embedding accessibility into development workflows
• Access to coaching and resources to help teams go beyond compliance

“This isn’t just about fixing today’s issues,” adds Crispin Read. “It’s about building the capability to design inclusively by default so you’re always ready for what’s next.”

Who Should Apply?

This initiative is ideal for:

• UK-based SMEs, charities, and digital teams
• Organisations preparing for EAA compliance
• Businesses aiming to improve UX, SEO, and inclusivity
• Product teams looking for practical, tailored guidance, not generic checklists

Availability is limited, and audits will be booked on a first-come, first-served basis to ensure dedicated support.

Apply Now

Fill this quick form to request your audit. Take the first step toward a more inclusive, higher-performing website.

Audits will run across June and July 2024, with a limited number of slots available each week.

Final Word: Let’s Make Digital Better for Everyone

Digital accessibility isn’t just a design choice. It’s a commitment to inclusion, usability, and excellence.

“It’s one of the forgotten opportunities, but it has fantastic benefits for inclusivity, the environment and SEO” says Sam Raife. “Through this partnership, we’re making that shift a little easier for local SMEs, making accessibility on the web more achievable, and more impactful.”

If you’ve been meaning to make your digital platform more accessible but weren’t sure where to begin, now’s your chance.

Let’s create a web that works better for everyone.