How to Automate Feedback Loops With AI Without Losing Oversight
If you run any kind of training, coaching or client delivery business, you already have feedback pouring in from every session, forms, notes, chat messages, recordings, more than anyone has time to properly read. The hard part was never collecting it. It’s turning it into a change fast enough that the material stays current instead […]
Connecting Claude to your business tools, the safe way
Every business we talk to wants the same thing from AI: for it to stop living in a separate tab and start touching the systems that actually run the business. Calendar, email, the CRM, the board where the work lives. Then the second thought arrives. What if it does something we didn’t ask for? What […]
The business leader’s guide to setting up Claude properly
Getting better results from Claude isn’t about prompting. It’s about setup. Here’s what that means, why it matters commercially, and where to start.
AI for SME Leaders – Getting your whole team to use tools effectively
Most growing businesses are past the “should we look at AI” conversation. The tools are there. People have had a go. Some are using them regularly, some aren’t, and nobody’s quite sure what’s happening across the team. That gap between having access and actually adopting – consistently, usefully, across the whole organisation – is what […]
Getting started with Claude Cowork: what to try, what to skip, and where to actually begin
Most of what you’ll find about Claude Cowork online is written by content creators showing what they built. It’s fine for inspiration. It’s not that useful when you’re trying to work out what’s actually worth doing in a business context. On 13th May, Crispin and Rob ran a practical session for SME founders, ops leads, […]
From chatbot to team member: how we set Claude up as our AI hub
Most teams are using Claude like a smarter Google. Type a question, get an answer, close the tab. Every person starts from scratch every session. Different outputs, inconsistent tone, no shared context. That works fine for individuals. It doesn’t work at a team level. On 15th April we ran a free 20-minute session walking through […]
