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Insights Hub

Insights Hub

The latest from the Guild

What you'll find here

Start with our fortnightly Webinars for practical AI you can use straight away. Our White Papers and Case Studies show the research and the results behind how we work.

Free · every fortnight

Webinars

Most teams know they should be doing more with AI but aren’t sure where to start. Each session takes one thing we’ve made work here and shows it start to finish, ready for your team to use that week.

See what's on

White Papers

Most teams know they should be doing more with AI but aren’t sure where to start. Each session takes one thing we’ve made work here and shows it start to finish, ready for your team to use that week.

Read the research

Case Studies

Real businesses, real before and after. What changed when they put AI and apprenticeships to work.

See the results

Connecting Claude to your business tools, the safe way

Every business we talk to wants the same thing from AI: for it to stop living in a separate tab

The business leader’s guide to setting up Claude properly

Getting better results from Claude isn't about prompting. It's about setup. Here's what that means, why it matters commercially, and

The Founder’s Dilemma: Delegating Decisions to Agentic AI

The vast majority of founders and business leaders I know are far more comfortable building than letting go. It’s a

Crispin Read from The Coders Guild presenting a free webinar titled 'AI for SME Leaders: Getting your whole team to use tools effectively.' Webinar date: 4th June at 12:30. Features logos for Claude, ChatGPT (OpenAI), and Perplexity AI on a red background with The Coders Guild branding.

AI for SME Leaders – Getting your whole team to use tools effectively

Most growing businesses are past the “should we look at AI” conversation. The tools are there. People have had a

Why The Creative Industry Needs to Stop Avoiding Conversations on AI

Artificial intelligence is shifting the landscape for creators everywhere, sparking plenty of valid fear, frustration, and boycotts. But is ignoring

Using Agentic AI to Accelerate, Not Replace, Junior Talent

As British SMEs navigate the commercial landscape of 2026, the discussion surrounding AI has reached a critical inflexion point. Many

Comparing AI Tools: Claude vs ChatGPT v Copilot

AI adoption amongst small businesses jumped from 39% to 55% in a single year. That’s a 41% increase in twelve

Why we’re not delivering the Level 5 AI leadership apprenticeship unit – and what we are doing instead

We were invited to deliver the new Level 5 AI leadership apprenticeship and said no. Here's why 90 hours doesn't

The Level 5 AI Leadership Apprenticeship Misses the Mark for SMEs

The Level 5 AI Leadership Apprenticeship has a fundamental problem: it appears to be measuring success by contact hours delivered

Marketing Automation vs. AI Agents: Know the Difference

For the average British SME in 2026, the term automation has become a catch-all phrase that covers everything from a

The Coders Guild branded slide reading 'Getting Started with Claude Cowork' on a dark navy background, with the Claude Cowork lightning bolt logo and three bullet points: What to Try, What to Skip, Where to Start.

Getting started with Claude Cowork: what to try, what to skip, and where to actually begin

Most of what you’ll find about Claude Cowork online is written by content creators showing what they built. It’s fine

AI Implementation Is Just Service Design With Better Tools

Before I worked in AI, I spent years in service design. Mapping customer journeys. Finding friction points. Understanding how work

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