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Insights Hub

Insights Hub

The latest from the Guild

What you'll find here

Start with our fortnightly Webinars for practical AI you can use straight away. Our White Papers and Case Studies show the research and the results behind how we work.

Free · every fortnight

Webinars

Most teams know they should be doing more with AI but aren’t sure where to start. Each session takes one thing we’ve made work here and shows it start to finish, ready for your team to use that week.

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White Papers

Most teams know they should be doing more with AI but aren’t sure where to start. Each session takes one thing we’ve made work here and shows it start to finish, ready for your team to use that week.

Read the research

Case Studies

Real businesses, real before and after. What changed when they put AI and apprenticeships to work.

See the results
Colleagues standing around a whiteboard in an office, one writing while the others lean in to discuss

Why AI Leadership Training Is Becoming a Business Priority

AI adoption rarely stalls because the tools are bad. It stalls because nobody changed how the business works. Why AI
Two printed drafts on a desk, one marked up in red pen, one clean

AI Training for Marketing Teams: Tools, Skills and Strategic Use Cases

Most marketing teams pick the AI tool first and wonder why it doesn't stick. Here's the order that works: people,
A person at a desk with a notebook of handwritten notes open beside a laptop

AI Tools for Business Leaders: What to Buy and What to Build

Most lists of AI tools are out of date by the time you read them. Five categories that hold up,
Three colleagues gathered around a monitor in an office, discussing what is on screen

ChatGPT Training for Businesses: Six Workflows Worth the Effort

Most teams have ChatGPT accounts and get very little out of them. Six workflows worth training people on, in the
Two colleagues at a desk in an office, one pointing at a laptop screen while the other types

AI Apprenticeships Explained: What They Actually Do for a Business

Most employers do not arrive asking about the Level 4 AI and Automation apprenticeship. They arrive asking how to get
Three casually dressed colleagues collaborating around a computer monitor in a small, slightly cluttered office. A man in a blue t-shirt points at the screen, a woman in a navy hoodie speaks, and a man in a patterned shirt listens with his arms crossed. The workspace feels natural and unposed, with a wooden desk, a coffee mug, sticky notes, and shelves of folders, lit by natural daylight from a nearby window.

AI for Product Managers: Skills Every Product Team Needs

AI for product managers is not a coding problem. It means managing systems that give a different answer every time.
A whiteboard drawing titled "FREE AI RESOURCES" in dark blue marker with a red underline. Below and to the left is a red circular stamp with a checkmark and text reading "verified Sept 2026". On the right, an open treasure chest doodle in dark blue is shown spilling out colorful icons, including a book, a video play button, speech bubbles, and a lightbulb. Hand-drawn dark blue and red arrows connect the title, stamp, and treasure chest, with scattered star doodles in both colors around them.

Best Free AI Courses, Tools and Platforms for Beginners (Updated Sept 2026)

AI is already changing how people work. Not in some future-tense, speculative way – right now, in offices and workshops

Coding on Claude: How Non-Technical People Can Master

Traditional boundaries between product management, strategy, and engineering are rapidly dissolving. Non-technical leaders, product managers, and founders no longer need

A team working through AI training together around a laptop, one person helping colleagues at the screen.

AI Leadership Traits: The Skills Every Future-Focused Manager Needs

The introduction of generative tools and autonomous agents has completely disrupted traditional management frameworks. How AI is redefining leadership isn’t

How to Automate Feedback Loops With AI Without Losing Oversight

If you run any kind of training, coaching or client delivery business, you already have feedback pouring in from every

Claude AI vs ChatGPT for Business Teams

When evaluating enterprise artificial intelligence platforms for integration into corporate workflows, decision-makers, such as HR leaders, operations directors, and training

How SMEs Can Build AI-Ready Teams: A Realistic Structural Field Guide

Most small and medium-sized enterprises (SMEs) approach artificial intelligence from a tooling perspective. They buy software licenses, distribute access keys,

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