Content Creator Level 3 Apprenticeship

Learn to plan, create and publish high-quality content across multiple platforms

Build in-house content capability or launch your marketing career. This apprenticeship teaches content strategy, writing, visual production, AI tools and analytics – with real campaigns from day one.

The Content Creator Level 3 Apprenticeship is a government-funded programme — covered by the Growth and Skills Levy for most employers — that builds confident, workplace-ready content creators who can produce high-quality, accessible content across multiple channels. Learners cover ideation, campaign planning, visual and written content, analytics, and AI-assisted production workflows — working on real campaigns in your business from day one.

For employers: Build internal capability to create high-quality, targeted content. Reduce reliance on external agencies or freelancers. Improve brand visibility and audience engagement with consistent, accessible messaging. Your apprentice learns to use AI tools practically — drafting, repurposing, scheduling, and optimising content at a pace that agencies can’t match at the same cost. The Coders Guild led the R&D that created the UK’s first Level 4 AI and Automation apprenticeship standard with Skills England and the Alan Turing Institute — AI practice is genuinely embedded in how we teach, not tacked on.

For learners: Plan, create, and publish content across multiple platforms. Research audiences and align messaging to brand values. Use AI tools confidently and responsibly — to draft faster, repurpose more effectively, and understand what’s working. Build confidence in visual, video, and written formats while developing a professional portfolio.

Application → Training → Portfolio Building → EPA → Qualified Content Creator

Course content

Foundations

Planning, brand, audience and tools
Foundations of AI for content
Time and task management for creators
Understanding brand and audience

Content Creation

Content formats and channels
Writing for digital platforms
AI-assisted drafting, repurposing, and personalisation — using LLMs to produce content faster without losing brand voice
Ideation and planning techniques
Advanced AI for content creation
Visual content: graphics and video

Publishing & Performance

Publishing and scheduling
Presentation skills for creators
Reviewing and improving performance
Legal, ethical and inclusive content

Final Project & Progression

Advanced campaigns and case studies
Portfolio showcase and career reflection
Continuing professional development

Delivery

Online delivery with monthly group sessions, 1:1 coaching, and webinars. Practical, challenge-based learning using real or simulated campaigns. Learners build a professional portfolio throughout, with progress reviews tracking evidence against the Level 3 standard.

Assessment

End-point assessment (EPA) including portfolio review and professional discussion. Apprentices build evidence throughout using real workplace campaigns – content plans, published posts, analytics reports, visual assets – supported by trainers and coaches aligned to business impact.

Want to Become an Apprentice?

Apply online through our simple formJoin our talent poolWe match you with real employersStart earning while you learn

I would definitely recommend an apprenticeship. The apprenticeship helps you gain both theoretical and practical knowledge.

Joanna Sipowicz

Test Analyst

The Coders Guild are adept at putting together course content that’s relevant to business in today’s market, with practical tools & skills that can be implemented from day one.

Liz Leith

Service Design & Delivery Manager

I’d like to say that my apprenticeship experience with The Coders Guild and Dedalus has been outstanding so far. The support, structured learning, and opportunities for growth have exceeded my expectations.

Anna Trubnikova

Software Developer Apprentice

FAQs for Employers

How does the funding work?

The Content Creator Level 3 Apprenticeship is funded through the Growth and Skills Levy. If your organisation pays the levy (wage bill over £3 million), training comes directly from your levy pot at no additional cost. If you’re an SME with a wage bill under £3 million, the government covers 95% of training costs — you contribute 5%. We handle all the compliance and admin and guide you through the process from start to finish.

Is the training aligned to our business needs?

Yes. Every apprenticeship is built around the apprentice’s real job. We collaborate with you to shape project work and tasks that directly support your team’s priorities, goals, and systems.

Do you teach specific tools or platforms?

We’re platform-agnostic and industry-led. We teach the principles, methods, and skills that matter — and adapt them to the tools and workflows your team uses. Whether it’s Canva or Adobe, Hootsuite or Buffer, we meet you where you are. That includes the AI content tools your team is already using — we teach apprentices to use them responsibly and effectively, not just experimentally.

What kind of support do we get?

From onboarding to endpoint assessment, you’ll have access to our support team, technical coaches, and account managers. We handle compliance and reporting, keep you in the loop on progress, and are always here if anything’s not working.

Can we enrol existing staff?

Definitely. Apprenticeships are ideal for upskilling or reskilling current employees. It’s a practical way to retain talent, deepen expertise, and build internal capability in a cost-effective way.

How will we know it's working?

You’ll see the impact in-role. Apprentices bring their learning straight into the day job. We also check in with managers, gather regular feedback, and provide reporting so you can see development over time.

Who is this apprenticeship suitable for in our team?

Junior marketers and content assistants, admin or ops staff tasked with digital comms, SMEs hiring their first content-focused employee, or team members improving brand visibility internally or externally.

How does this reduce our reliance on agencies?

Your apprentice learns to plan campaigns, create branded graphics and videos, write compelling copy, schedule content, and measure results – building lasting internal marketing capacity and reducing outsourcing costs.

FAQs for Learners

Do I need to be technical already?

Not necessarily. Some apprentices are brand new to the field, others are building on existing experience. If your job fits the apprenticeship and you’re ready to learn, we’ll support you from wherever you’re starting.

Will I learn tools I actually use at work?

Yes. Our training adapts to your workplace. We focus on concepts and skills that apply across tools, and we’ll work with your employer to match your learning tasks to the systems and platforms you use day-to-day.

What's the time commitment?

You’ll spend 6 hours a week on off-the-job learning – things like workshops, mentoring, group projects, and self-study. It all fits around your work schedule, and we help you manage it in a sustainable way.

What support will I get?

You’ll have access to tutors, technical coaches, and peer groups throughout the apprenticeship. We’re here to answer questions, troubleshoot challenges, and celebrate your wins. Plus, you’ll check in regularly with your line manager.

Is this like school or university?

Nope. This is workplace-first, challenge-based learning. You won’t be stuck in lectures. You’ll learn by doing, solving real problems, working with peers, and applying everything in context.

What happens at the end?

You’ll complete an end-point assessment and, if you pass, gain a nationally recognised qualification. Most apprentices continue in their role, take on more responsibility, or move up into a more advanced position.

Will I get paid?

Yes. This is a full-time employed role with a salary. You earn while you learn and create real content from day one.

How long does the apprenticeship take?

12-15 months typically, depending on your starting point and the pace of portfolio development.

Content Creator Level 3 Apprenticeship